SWEPCO Leadership

Venita McCellon-Allen

Venita McCellon-Allen

President and COO

Venita McCellon-Allen is president and chief operating officer of Southwestern Electric Power Company (SWEPCO), serving approximately 532,000 customers in Louisiana, Arkansas, East Texas and in the Panhandle area of North Texas. She has authority for distribution operations and a wide range of customer and regulatory relationships. In addition, the position of president and chief operating officer for AEP Texas reports to her.

Previously, she was executive vice president – AEP Utilities East, responsible for the distribution, customer service and financial performance of AEP’s utility operating companies in the states of Indiana, Kentucky, Michigan, Ohio, Tennessee, Virginia and West Virginia.

From 2008 to 2009, she was executive vice president – AEP Utilities West, responsible for distribution and customer service operations in the states of Arkansas, Louisiana, Oklahoma and Texas. From 2006 to 2008, she was president and chief operating officer of SWEPCO.

From 2004 to 2006, she was senior vice president - Shared Services, responsible for human resources, information technology and telecommunications, procurement and supply chain services, corporate services and enterprise security.

Prior to that, she was senior vice president for human resources for Baylor Health Care System in Dallas, Texas. A 17-year veteran of Central and South West Corp., McCellon-Allen held leadership roles at CSW in operations, customer service, strategic planning and human resources. Her last position there was senior vice president for corporate development and customer service.

McCellon-Allen was a leader on the Transition Management Team for the AEP-CSW merger, helping to drive the process of seeking savings, cultural change, staff selection and functional realignment.

In 1983, she joined SWEPCO, then a CSW subsidiary, as a communications representative, and by 1994-95 she was SWEPCO’s Central Division manager in Texarkana, Texas. McCellon-Allen moved to Dallas in 1995 to become vice president-corporate services. She became senior vice president-corporate development in 1996 and senior vice president for both customer relations and corporate development in 1998.

Joining Baylor Health Care System in September 2000, McCellon-Allen worked within the BHCS integrated health care delivery network that included 14,000 employees and about $3 billion in annual revenues.

McCellon-Allen in 2016 was appointed to the Board of Directors for AZZ, a global provider of galvanizing services, welding solutions, specialty electrical equipment and highly engineered services. She is a member of the Strategic Planning Committee of the Southwest Power Pool. She also is a charter member of Arkansas Women in Power, a non-profit organization that represents the collaborative efforts of Arkansas energy professionals who share a commitment to recruiting, promoting and maintaining women in the natural gas, electric and other energy sectors. McCellon-Allen also is a member of Executive Women in Energy, an association that fosters career and leadership development for women in the energy industry.

McCellon-Allen earned a bachelor’s degree from Texas A&M University. She is also a graduate of the University of Chicago’s Executive Development Program and the Young Managers Program at the University of Virginia’s Darden School of Business.

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Privacy Policy

Privacy Policy for Southwestern Electric Power Company (SWEPCO), a unit of American Electric Power (AEP)


This Privacy Policy applies only to SWEPCO.com and the Southwestern Electric Power Company customer mobile app (com.aep.customerapp.swepco). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of SWEPCO.com or the Southwestern Electric Power Company customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to SWEPCO’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to SWEPCO (for example, providing the information to third parties performing computer-related services for SWEPCO);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

SWEPCO uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, SWEPCO reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


SWEPCO takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from SWEPCO may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

SWEPCO reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

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