William C. Bradford, Jr.

Vice President, External Affairs

William C. Bradford, Jr., is the vice president of external affairs for Southwestern Electric Power Company (SWEPCO) where he focuses on community relations, corporate communications, economic development, and public policy across SWEPCO’s operations in Arkansas, Louisiana, and Texas.  

Before joining SWEPCO, Bradford worked at the law firm Blanchard, Walker, Oquin & Roberts where he was named a partner and served on the firm’s executive committee as the vice president of marketing and practice development. He brings legal experiences in regulatory, public finance, economic development, government relations, transactional, real estate, and municipal law. 

Throughout Bradford’s career, he has been involved in numerous organizations, showcasing his commitment to public service. He has served as the city attorney for the City of Shreveport, Louisiana and is an active member of the Bar Associations for Shreveport and the state of Louisiana. He currently serves as vice chair of the Caddo Parish Industrial Development board, vice-chair of public policy for the Greater Shreveport Chamber of Commerce, is an executive committee member for the North Louisiana Economic Partnership and board member on the Military Affairs Council and more.

His civic engagement extends beyond the legal realm. William has served as the board chair for the United Way of Northwest Louisiana and currently sits on the local board for the Volunteers of America.

Bradford received an undergraduate degree in English from Dillard University in New Orleans and earned his Juris Doctor (JD) degree in 2009 from Southern University Law Center in Baton Rouge. He and his wife Dr. Sonja Gennuso-Bradford make their home in Northwest Louisiana and are the proud parents of two children.