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Shine Bright This Holiday Season with SWEPCO

The holidays are here, and across SWEPCO's service territory, homes and businesses are decking the halls! We're excited to help light up the season and celebrate with the communities we proudly serve.

SWEPCO is honored to provide reliable electric service across Arkansas, Louisiana, and Texas. Thank you for the opportunity to serve. From all of us, we wish you a safe, energy-efficient, and joyful holiday season.

Stay merry and mindful - explore our holiday safety tips to keep your celebrations bright and stress-free.

Looking for ways to save energy while decorating for the holidays?

SWEPCO offers tips to keep your home festive and efficient - from LED lights to smart usage ideas that lower your bill.

Holiday Events in Your Community

This season, we're proud to participate in numerous parades and community events across our three-state service area. Join us for dazzling floats, cheerful music, and the warm spirit of the holidays as we light up the streets together. These events are the perfect way to celebrate with your community and create lasting memories with family and friends. Don't miss out - check our event schedule and join SWEPCO in spreading holiday cheer and goodwill throughout Arkansas, Louisiana, and Texas. Let's make this holiday season unforgettable!

Northwest Arkansas

Discover Your Moment to Shine During Lights of the Ozarks

Lights of the Ozarks, the longstanding holiday light display presented by Experience Fayetteville and the City of Fayetteville's Department of Parks, Natural Resources and Cultural Affairs, returns to the historic Fayetteville Square from Nov. 21, 2025, to Jan. 1, 2026, with SWEPCO as its new presenting sponsor. Lights of the Ozarks, Powered by SWEPCO, kicks off the Friday before Thanksgiving - Nov. 21 - with an energetic countdown and ceremonial flip of the giant switch at 6 p.m. followed by live music, dance performances, and merriment.

On Thursday, Dec. 4, our festive SWEPCO truck will join the parade at 6:30 p.m.

You still have plenty of time to see Lights of the Ozarks as it is the perfect twinkling backdrop to create special moments with your family and friends. More than 500,000 lights illuminate the square every night from 5 p.m. to 1 a.m. nightly through the New Year. Be sure to check out several new events including SWEPCO Saturdays.

Northwest Louisiana

The Festival of Lights parade is a highlight of the annual Natchitoches Christmas Festival of Lights. Since the 1940s, crowds have gathered in the historic district to enjoy dancing groups, themed floats, and festival queens. SWEPCO is proud to join the celebration as a Gold Partner. Look for our festive SWEPCO truck at the parade on Saturday, Dec. 6 at 1 p.m. The Festival of Lights continues nightly through Tuesday, Jan. 6, with over 300,000 lights and more than 100 set pieces creating a magical backdrop for holiday memories.

We're also lighting up the season as a proud sponsor of Christmas in Roseland at the American Rose Center in Shreveport. Starting Thursday, Dec. 4, visitors can enjoy a winter wonderland featuring twinkling lights, a marshmallow station, photos with Santa, the Roseland Express train, food vendors, Saturday night fireworks, and more.

Southwest Arkansas

Join Us at These Holiday Parades:

East Texas

Join SWEPCO in the heart of downtown Kilgore on Tuesday, December 2, as we proudly participate in the 94th Annual Kilgore Christmas Parade as a Shining Star Sponsor! This beloved holiday tradition brings together hundreds of families for an evening of festive cheer, dazzling lights, and unforgettable memories. With over 90 spectacular entries, including creatively themed floats and glowing displays, the Kilgore Parade is a must-see event that lights up the night and warms the spirit. As an evening lighted parade, it's the perfect way to kick off your holiday season with sparkle and joy.

We can't wait to celebrate with you - come find us along the parade route and share the magic!

Making the Holidays Brighter

In addition to participating in joyful parades and events filled with music, magic, and community spirit, our employees are leading heartfelt initiatives to give back to those in need. From organizing toy drives and food collections to volunteering at local shelters and hosting holiday fundraisers, SWEPCO team members are making a meaningful impact in the communities we serve. Their generosity and compassion reflect the true spirit of the season - bringing warmth, hope, and joy to families across the region.


Friends & Family Direct If you'd like to help someone you know with their electricity bill this holiday season, mail the form at SWEPCO.com/DirectGift to:
AEP Friends & Family Direct
1 AEP Way
Hurricane, WV 25526

Neighbor to Neighbor The SWEPCO Neighbor to Neighbor Program lends a hand to those who are experiencing financial hardships and need help to get back on their feet. Administered by Dollar Energy Fund, the program provides eligible customers with a utility assistance grant applied directly to their bill. Sign up to make a monthly donation of an amount you choose on each bill. All donations are used to assist limited-income families in Arkansas, Louisiana, and Texas.

Looking for help with a bill? We offer several ways to keep your power flowing while keeping your budget in mind.

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