Southwestern Electric Power Company (SWEPCO) today announced several leadership appointments to strengthen the company’s strategic focus on regulatory engagement, customer experience, operations, and external affairs.
SWEPCO’s Vice President, Regulatory & Finance, Melissa Gage, a 10-year veteran of AEP, was recently named president of Electric Transmission Texas (ETT), a joint venture between AEP and Berkshire Hathaway Energy. Lynn Ferry-Nelson, Director of Multi-Jurisdictional Regulatory Services for SWEPCO, has been promoted to Vice President, Regulatory Affairs, reporting directly to SWEPCO President & COO Brett Mattison. She will lead efforts to strengthen stakeholder engagement, ensure frequent and direct communication with regulatory staff, and foster collaboration needed to advance key projects.
In other leadership moves, Paul Pratt has been promoted to Vice President, Customer Experience and New Business Development. With nearly two decades of energy efficiency and customer program experience, Pratt brings a strong record of innovation and service. Since joining SWEPCO in 2006, he has led major customer-focused initiatives across Louisiana and Texas and most recently served as Director of Customer Services & Marketing.
Amanda Nottingham joins SWEPCO as Vice President, External Affairs, effective January 5. In this role, she will oversee community relations, corporate communications, and public policy issues that impact SWEPCO’s operations within the evolving electricity industry. Nottingham brings experience in public service and government relations across North Louisiana.
“These leadership appointments reflect our continued commitment to serving customers, strengthening our communities, and preparing for future growth in the utility industry,” shared Mattison. “Lynn, Paul, and Amanda each bring strong expertise, dedication, and a results-focused leadership style that will support our customer-first mission and drive progress for the region.”