News Releases

See also: AEP corporate news releases

  • 12/4/2007
     “The year’s largest and most festive holiday season is upon us. In addition to the cheer, sharing and family togetherness, safety should be considered when decorating the house,” says Scott McCloud, AEP Southwestern Electric Power Company (SWEPCO) communications consultant in Shreveport, La. “Electrical safety is especially important during the Christmas season due to decorative lights draped through trees and around homes.”
  • 11/29/2007
    The Wildlife Habitat Council (WHC) has recognized AEP Southwestern Electric Power Company’s Flint Creek Power Plant and the local Bloomfield Community 4-H Club with four wildlife habitat conservation awards.
  • 11/27/2007
    The Arkansas Public Service Commission (APSC) has granted American Electric Power’s (NYSE: AEP) Southwestern Electric Power Company (SWEPCO) a Certificate of Environmental Compatibility and Public Need (CECPN) to construct a 600-megawatt coal-fueled power plant in Hempstead County in southwest Arkansas. In a decision issued the day before Thanksgiving, the commission placed 12 conditions on the certificate for the proposed John W. Turk, Jr. Power Plant. SWEPCO also needs final regulatory approvals from the Arkansas Department of Environmental Quality, the U.S. Army Corps of Engineers, and Louisian and Texas regulators.
  • 10/5/2007

    Southwestern Electric Power Company (SWEPCO) will build a new service center in Rogers, Ark., that will meet the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Silver standards for new construction.

    The project is part of a commitment by SWEPCO’s parent company, American Electric Power (NYSE: AEP), and The AEP Foundation to invest an estimated $120 million over the next five years to demonstrate green building technologies and support development of public green spaces and environmental education. The commitments are included in AEP’s participation in the Clinton Global Initiative (CGI), which was announced Sept. 28 at the 2007 CGI annual meeting in New York.
  • 9/27/2007
    Southwestern Electric Power Company (SWEPCO), working with The Conservation Fund, has assisted in the acquisition of 92 acres of land that has been donated to the U.S. Fish & Wildlife Service to expand the Red River National Wildlife Refuge south of Bossier City.
  • 8/20/2007
    SHREVEPORT, La., August 20, 2007 - Extreme summer temperatures of 100 degrees and above and high humidity across Arkansas, Louisiana and Texas last week sent usage of electricity by customers of AEP Southwestern Electric Power Company (SWEPCO) to a new all-time high level. A new “unofficial” peak customer demand was established Wednesday, August 15, 2007, with a record 4,924 megawatt (MW) load on the SWEPCO system. This was the third straight day a new company all-time record load was broken, surpassing the 4,923 MW mark on Tuesday, August 14, and the 4,920 MW mark on Monday, August 13.
  • 8/1/2007
    “Hot summer weather with temperatures in the upper 90s and high humidity make you eager to stay cool but save energy at the same time,” says Scott McCloud, SWEPCO spokesman. SWEPCO customers can save money on their summer bills by following these energy tips to reduce electric usage in the home,” adds McCloud.
  • 7/17/2007
    SHREVEPORT, La., July 17, 2007 - “Summer thunderstorms can rapidly develop with dangerous cloud to ground lightning strokes,” says Scott McCloud, company spokesperson in Shreveport, La. “AEP Southwestern Electric Power Company (SWEPCO) and the National Safety Council recommend important safety measures if encountering lightning during these storms.”
  • 7/16/2007
    American Electric Power (NYSE: AEP) operating subsidiaries Southwestern Electric Power Company (SWEPCO) and Public Service Company of Oklahoma (PSO) are planning to issue a Request for Proposals (RFP) Aug. 6 for the purchase of capacity. In order to solicit input from potential bidders and other interested parties prior to the issuance of the RFP, comments are being sought on the draft RFP listed below.
  • 7/12/2007
    American Electric Power’s (NYSE: AEP) Southwestern Electric Power Company (SWEPCO) has begun commercial operation of the new Harry D. Mattison Power Plant at Tontitown, Ark.
  • 7/2/2007
    American Electric Power’s (NYSE: AEP) Southwestern Electric Power Company (SWEPCO) has awarded CenterPoint Energy Gas Transmission Company (CEGT), an indirect subsidiary of CenterPoint Energy, Inc. (NYSE:CNP), contracts to construct compression and pipeline facilities to serve its Harry D. Mattison Power Plant under construction at Tontitown, Ark.

  • 6/25/2007
    Southwestern Electric Power Company today added a new feature to its Web site that gives customers in Arkansas, Louisiana and Texas information about power outages when they occur.
  • 5/31/2007
    The market for scrap metal is driving a drastic increase in the theft of metal - especially aluminum and copper. AEP (American Electric Power) operating companies in Indiana, Michigan, Virginia, Kentucky and Texas report a rise in the theft of electrical equipment, and there were seven fatalities last year due to theft and live wire contacts, including a public fatality in December 2006 in Kilgore, Texas from copper theft. SWEPCO has recently investigated copper theft incidents in Longview, Marshall, Gilmer and Mineola, Texas.  AEP reports that some thieves are even cutting into power lines and other equipment that is energized and serving customers.  SWEPCO is asking its customers to report to law enforcement officials any suspicious activity near a utility pole, transmission tower or substation.

  • 5/24/2007
    American Electric Power’s (AEP) Southwestern Electric Power Company (SWEPCO) has named Carl Handley as plant manager for the Arsenal Hill Power Plant in Shreveport. Handley had been serving as maintenance superintendent at the company’s Flint Creek Power Plant in Gentry, Arkansas since 2002.
  • 5/4/2007
    American Electric Power’s (NYSE: AEP) Southwestern Electric Power Company (SWEPCO) has awarded The Shaw Group Inc. (NYSE: SGR) of Baton Rouge, La. the engineering, procurement and construction (EPC) contract to build the John W. Turk, Jr. Power Plant, a new 600-megawatt (MW) coal-fueled power plant at Fulton, Ark., in Hempstead County near Texarkana. SWEPCO is seeking the necessary regulatory approvals to build the plant from various Arkansas, Texas and Louisiana authorities.
  • 5/2/2007
    AEP Southwestern Electric Power Company (SWEPCO) and the National Electrical Safety Foundation offer the following Residential Safety Checklist to assist customers in making their homes and offices more electrically safe this month and throughout the year.
  • 3/7/2007
    AEP Southwestern Electric Power Company (SWEPCO) reminds its customers that metallic coatings on Mylar helium balloons and on kites can cause damage to SWEPCO’s electrical system and cause power losses. An outage last month in Texarkana was caused by a set of Mylar balloons, and this emphasizes the need to make sure these objects are not allowed to interfere in the lines.
  • 2/7/2007
    AEP Southwestern Electric Power Company (SWEPCO) provides electricity to over 468,000 customers in 170 towns and communities in its three-state service area of northeast Texas, eastern Panhandle area, western Arkansas and northwest Louisiana.  “In addition to paying in person and by mail, SWEPCO also offers valuable bill payment options and services for its customers, which can be initiated by a simple phone call to our Customer Solutions Center in Shreveport at 1-888-216-3523, 24 hours a day, seven days a week,” says Scott McCloud, SWEPCO spokesman. There is no extra cost to the customer for most services:
  • 1/19/2007
    AEP Texas North Company, Mutual Energy SWEPCO dba Mutual Energy SPP (ME SPP) and Southwestern Electric Power Company (SWEPCO), all units of American Electric Power, have received approval from the Public Utility Commission of Texas (PUCT) to transfer approximately 7,000 retail electric customers in the Texas Panhandle from AEP Texas to SWEPCO.  Currently, AEP Texas delivers electricity to the area and ME SPP provides retail customer service.

  • 1/4/2007
    “AEP Southwestern Electric Power Company (SWEPCO) offers these tips to help our customers use energy wisely during this coldest month of the year,” says Scott McCloud, SWEPCO communications consultant in Shreveport. “SWEPCO’s service area could experience the impact of snow, sleet, freezing rain and extremely cold temperatures during January and February, making home safety and energy-saving tips a good idea during winter weather.”
See Previous Year

More From SWEPCO

Find Out More

Predictable Monthly Bills

Learn More

Mobile App

How We Restore Power Learn more

How We Restore Power

Learn the steps SWEPCO takes to quickly and safely get the power back on

Find Out How Save Energy. Save Money

Save Energy. Save Money

Use of this site constitutes acceptance of the AEP Terms and Conditions. View our Privacy Policy. © 1996-2015 American Electric Power. All Rights Reserved.

Privacy Policy

Privacy Policy for Southwestern Electric Power Company (SWEPCO), a unit of American Electric Power (AEP)


This Privacy Policy applies only to and the Southwestern Electric Power Company customer mobile app (com.aep.customerapp.swepco). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of or the Southwestern Electric Power Company customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to SWEPCO’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to SWEPCO (for example, providing the information to third parties performing computer-related services for SWEPCO);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

SWEPCO uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, SWEPCO reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


SWEPCO takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from SWEPCO may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

SWEPCO reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

Close ×

Sign Up For Alerts

Subscribing to SWEPCO alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Loading video...